Top Ten Rejected Slogans for Firestone Tires: 10. "Safer than a Russian sub." 9. "The perfect gift for your mother-in-law." 8. "Because there's a lot riding on your lawsuit." 7. "Better than driving around on your axles, right?" 6. "Pop a set on your car today." 5. "C'mon, did you really expect good tires on a new Ford?" 4. "Reinforcing the importance of the speed limit." 3. "Hey, it's not like we crashed our blimp or something." 2. "Best Blow Job In Town" 1. "You can't recall a better tire."